Whiterock Capital Partners

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Dedicated to world class project marketing

We adhere to 3 core drivers that will maximise the saleability, revenue and liquidity  of your project:

1.

Meet the market

Advisory

 A successful development starts with design.

We use rigourous demand-side modelling to ensure that your project will be quickly
absorbed by the market.

2.

BOLD EXPOSURE

Marketing

You cannot sell a secret.

We use pioneering marketing strategies and partner with the most creative minds to achieve cut-through in a crowded market.

3.

PROFESSIONAL selling

Sales

Our Directors personally oversee all sales.

We handle all prospects and close all the sales. We have the ability to use multiple high-performing sales channels to sell stock.

99%

settlement rate - one of the highest in the industry (even in 2019)

28

Asian groups whose clients actively buy new projects

$2.4

billion in property
sales

4

global hedge funds that have engaged Whiterock to secure dealflow

240

projects sold by
Whiterock directors

2

decades spent selling Australia’s finest developments

80

platinum partners selling properties to their client base

12

banks with whiterock on their “preferred project marketer panel”

YOUR PARTNER from CONCEPT to COMPLETION

We provide developers with innovative, end-to-end advisory, sales and marketing services for residential and mixed-use projects.

By bringing Whiterock on board at the pre-DA stage, we can add significant value through our strong understanding of design functionality, market insights and buyers’ needs.

You can tell a lot ABOUT
A FIRM by the COMPANY THEY KEEP

Aria
Australand
Brookfield Multiplex
Capitaland
Carlyle Group

Citimark Dibcorp FKP Globe Projects Grant Samuel
Haralambis HL Constructions Home Horizons IPM Leightons
Loftex Masscon Macquarie Bank Marsim Molonglo
Oracle Payce Quadrant Rebel Rommark
Rose Southern Cross Stockland Ventus Winten

Global
EXPOSURE

CONNECTING your project with global buyers

Whiterock’s sales distribution network spans the globe.

We have partnered with property firms and wealth advisory firms all over the world to find qualified buyers for your projects.

We have created a strong presence in Asia and have partnered with the strongest sales groups in the region.

We are particularly active in HONG KONG, SINGAPORE, MAINLAND CHINA and INDONESIA.

We gave Whiterock a very specific brief to meet very quickly. They nailed it. A professional firm with highly competent directors.
Rob Chris Rose – Quadrant

Sales
CAPABILITY

Our approach and experience allows us to successfully work on projects that range from 5 townhouses to 2,000 apartments.

Below is a selection of projects that we have recently sold.

carlotta  

Prices: $4m

Project: Carlotta

Location: Double Bay

Developer: Carlotta

Buyers: Sydney/China

beauchamp

Prices: $2.1m

Project: Beauchamp

Location: Marrickville

Developer: Tawaf Group

Buyers: China

alice

Prices: $2.3m – $3.8m

Project: Alice

Location: Tamarama Beach

Developer: Wonderland

Buyers: Sydney/China

kingslane

Prices: $850k - $2m

Project: Kingslane

Location: Darlinghurst

Developer: Windmill Property Group

Buyers: Sydney/China

loftwood

Prices: $550k - $895k

Project: Loftwood

Location: Homebush

Developer: Prolet

Buyers: Sydney/China

revere

Price: $565k - $800k

Project: Revere

Location: Rosebery

Developer: Cordon Investment Pty Ltd

Buyer: Sydney/China

Current
GEOGRAPHICAL FOCUS – core metro

We actively research buyer appetite and follow market demands.We have experience selling projects all over Australia.

We are focusing primarily on Sydney but also have demand for product in core metro suburbs of Brisbane and Melbourne.

Sydney

Sydney

Sydney

Brisbane

Brisbane

Melbourne

Melbourne

Whiterock is a commercially savvy, dedicated and skilled project sales operation. We were delighted with the sales result and would enthusiastically recommend the Whiterock team.”.
Rob Turchini – Loftex

Previous PROJECTS


Bayside
Carlotta
St John’s Street
York & Co
Kingslane
Coco
Joshua
Ash Park
Madison
The Foundry
Oliver Electric
The George
Monash Hill
Chelsea
Casa
Revere
Mosaic
Mandalong
Luxe
ARIA
Splash
The George
Killara Grand
Apex
Gumara
NORTH
The Waterfront
de Node

Development SITES

Whiterock provides investors and developers with access to
off market development site opportunities.

At any one time we have several off market development sites for sale.

Please contact us with your requirements should you be looking for a site in Sydney, Melbourne or Brisbane.

CONTACT

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    Telephone: +61 (0)2 8211 2783

    Facsimile: +61 (0)2 8211 0555

    Email: info [at] whiterockcapital.com.au

    Address

    Whiterock Capital Partners
    Level 32, 200 George Street, Sydney, NSW 2000, Australia