Dedicated to world class project marketing

We adhere to 3 core drivers that will maximise the saleability, revenue and liquidity  of your project:

1.

Meet the market

Advisory

 A successful development starts with design.

We use rigourous demand-side modelling to ensure that your project will be quickly
absorbed by the market.

2.

BOLD EXPOSURE

Marketing

You cannot sell a secret.

We use pioneering marketing strategies and partner with the most creative minds to achieve cut-through in a crowded market.

3.

PROFESSIONAL selling

Sales

Our Directors personally oversee all sales.

We handle all prospects and close all the sales. We have the ability to use multiple high-performing sales channels to sell stock.

$2.4

billion in property sales

240

projects sold by whiterock directors

20,000

buyers in our residential projects database

80

platinum partners selling properties to their client base

YOUR PARTNER from CONCEPT to COMPLETION

We provide developers with innovative, end-to-end advisory, sales and marketing services for residential and mixed-use projects.

By bringing Whiterock on board at the pre-DA stage, we can add significant value through our strong understanding of design functionality, market insights and buyers’ needs.

services

28

Asian groups whose clients actively buy new projects

4

global hedge founds that have engaged Whiterock to secure dealflow

2

decades spent selling Australia’s finest developments

12

banks with whiterock on their “preferred project marketer panel”

You can tell a lot ABOUT
A FIRM by the COMPANY THEY KEEP

Aria
Australand
Brookfield Multiplex
Capitaland
Carlyle Group

Citimark
FKP
Globe Projects
Grant Samuel
Haralambis

HL Constructions
Home Horizons
IPM
Leightons
Loftex

Macquarie Bank
Marsim
Molonglo
Oracle
Payce

Quadrant
Rebel
Rommark
Rose
Southern Cross

Stockland
Ventus
Winten

Global
EXPOSURE

CONNECTING your project with global buyers

Whiterock’s sales distribution network spans the globe.

We have partnered with property firms and wealth advisory firms all over the world to find qualified buyers for your projects.

We have created a strong presence in Asia and have partnered with the strongest sales groups in the region.

We are particularly active in HONG KONG, SINGAPORE, MAINLAND CHINA and INDONESIA.

We gave Whiterock a very specific brief to meet very quickly. They nailed it. A professional firm with highly competent directors.
Rob Chris Rose – Quadrant

Sales
CAPABILITY

Our approach and experience allows us to successfully work on projects that range from 5 townhouses to 2,000 apartments.

Below is a selection of projects that we have recently sold.

carlotta

Prices: $4m
Project: Carlotta
Location: Double Bay
Developer: Charas Constructions
Buyers: Sydney/China

beauchamp

Prices: $2.1m
Project: Beauchamp
Location: Marrickville
Developer: Tawaf Group
Buyers: China

alice

Prices: $2.3m – $3.8m
Project: Alice
Location: Tamarama Beach
Developer: Charas Constructions
Buyers: Sydney/China

kingslane

Prices: $850k - $2m
Project: Kingslane
Location: Darlinghurst
Developer: Windmill Property Group
Buyers: Sydney/China

loftwood

Prices: $550k - $895k
Project: Loftwood
Location: Homebush
Developer: Prolet
Buyers: Sydney/China

revere

Price: $565k - $800k
Project: Revere
Location: Rosebery
Developer: Cordon Investment Pty Ltd
Buyer: Sydney/China

Current
GEOGRAPHICAL FOCUS – core metro

We actively research buyer appetite and follow market demands.We have experience selling projects all over Australia.

We are focusing primarily on Sydney but also have demand for product in core metro suburbs of Brisbane and Melbourne.

Sydney

Sydney

Sydney

Brisbane

Brisbane

Melbourne

Melbourne

Whiterock is a commercially savvy, dedicated and skilled project sales operation. We were delighted with the sales result and would enthusiastically recommend the Whiterock team.”.
Rob Turchini – Loftex

The DIRECTORS

Whiterock is borne from a strategic merger of two prominent project marketing firms – Braxton Capital and Advent Property Solutions.

The Directors of Whiterock have been responsible for the marketing strategies and strategic launches of premium developments nationally – with an emphasis on the Eastern Seaboard of Australia (Sydney, Melbourne and Brisbane), over the last 10 years.

They fully immerse themselves in each project, are hands on and personally responsible for the management and initiation of sales and marketing strategies for all projects undertaken.

Each has shown considerable strength in an advisory capacity to national developers and have sold over $2 billion in new developments.

 

The Board of Directors

Whiterock Capital Partners has a strong board with more than 30 years property experience and varied backgrounds bringing considerable depth and strength to the group:

 

Andrew Donnelly

Andrew Donnelly

CEO

Co-founder of Whiterock with substantial experience in development, design, architecture and marketing, mainly responsible for acquisitions and marketing. Andrew has worked closely with many of the leading property developers in Australia and New Zealand. He holds an MBA from the Australian Graduate School of Management at UNSW, is a Member of the Australian Institute of Company Directors and the Property Council of Australia.

Munro Donen

Munro Donen

Sales Director

Co-founder of Whiterock with considerable experience in Australia that spans critical areas of property and finance. Operated a highly successful real estate firm in South Africa for 14 years, worked in London and immigrated to Sydney in 1999. Led the property division of a major financial planning group and managed the property investment needs of over 2,000 medical professionals. Munro has worked with a number of property development firms, overseeing the distribution of a $1.5 billion national property portfolio. Munro holds a Bachelor of Commerce Degree and is a Licensed Real Estate Agent.

Odele Smith

Odele Smith

Managing Director

Co-founder of Whiterock, Odele has substantial international marketing and operations experience having worked in London for multi-nationals for a number of years before moving to Australia in 1993. Since then, Odele has worked for major corporations throughout Australia in strategic planning, operations and management consulting roles. Odele holds a Bachelor of Commerce degree and has more than 11 years property experience.

Andrew Donnelly

Andrew Donnelly

CEO

Co-founder of Whiterock with substantial experience in development, design, architecture and marketing, mainly responsible for acquisitions and marketing. Andrew has worked closely with many of the leading property developers in Australia and New Zealand. He holds an MBA from the Australian Graduate School of Management at UNSW, is a Member of the Australian Institute of Company Directors and the Property Council of Australia.

Munro Donen

Munro Donen

Sales Director

Co-founder of Whiterock with considerable experience in Australia that spans critical areas of property and finance. Operated a highly successful real estate firm in South Africa for 14 years, worked in London and immigrated to Sydney in 1999. Led the property division of a major financial planning group and managed the property investment needs of over 2,000 medical professionals. Munro has worked with a number of property development firms, overseeing the distribution of a $1.5 billion national property portfolio. Munro holds a Bachelor of Commerce Degree and is a Licensed Real Estate Agent.

Odele Smith

Odele Smith

Managing Director

Co-founder of Whiterock, Odele has substantial international marketing and operations experience having worked in London for multi-nationals for a number of years before moving to Australia in 1993. Since then, Odele has worked for major corporations throughout Australia in strategic planning, operations and management consulting roles. Odele holds a Bachelor of Commerce degree and has more than 11 years property experience.

Whiterock maximised the sales revenue and minimised the risk for us. Great to deal with and I strongly recommend them.
Edward Chidiac – 141 Pty Ltd

Current STOCK

 

Development SITES

Whiterock provides investors and developers with access to
off market development site opportunities.

At any one time we have several off market development sites for sale.

Please contact us with your requirements should you be looking for a site in Sydney, Melbourne or Brisbane.

CONTACT

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Telephone: +61 (0)2 8211 2783

Facsimile: +61 (0)2 8211 0555

Email: info [at] whiterockcapital.com.au

Address

Whiterock Capital Partners
Level 32, 
200 George Street, Sydney, NSW 2000, Australia